Nourish Mantra: Beauty and Wellness
The product is live and can be seen on: Live Product Link
A beauty and wellness brand that brings beauty solutions from the land of Ayurveda, India. They bring real Ayurvedic solutions to treat what lies at the root of skin and hair issues - “because we deserve better.”
Role
Visual Strategy, Pattern Design, Branding & Website Design
Tools
Illustrator, Sketching, Sketch
Team
Vamika Sardana | 4 weeks in 2018
The Objective
To build a visual language for a beauty and wellness brand that brought its solutions from India. The products were going to be launched only in the USA. Therefore, the packaging design had to reflect the innate Indian-ness of the brand and its products.
Product Attributes
Opulent | Indian | Premium | Traditional
Through the brainstorming process, following keywords and mood board was arrived at. India to the world outside is known as the "Land of colourful chaos". Then the idea was to utilize the colorful chaos to our advantage. Bring out the opulence and "Indianness" through its larger than life detailed and ornate architecture and colourful patterns.
Iterations
Mud Mask
A single motif was developed taking inspiration from the patterns of the forts of Rajasthan and since the products had flavor variations, those were depicted through the different colours.
Facial Moisturiser
Facial Cleanser
Baby Lotion
Skin Tightening Serum
The last motif is inspired by one of the palaces in Rajasthan, along with the calming pastel colours drawn from the sandstone structures.
